It’s not exactly a smooth horizontal transition for a marketing professional to enter the computer software industry, when he is coming from the marketing side of Lifetime Television’s morning show. Yet the connection was there: I was the marketing manager for a television show (which coincidently uses ScheduALL), and of course ScheduALL software manages all elements of the media, broadcast and transmission industries.
But software? ‘Challenge’ was the word that came to mind at first, but I was up for it because it was enveloped in excitement. Here’s why: As a marketing professional, there is nothing more desirable than working for a brand that has a sterling reputation and is considered an industry leader — not just by their own categorization, but the industry’s. The numbers that support this claim speak for themselves, but the people in the industry speak even louder and after my first NAB show in 2012, my optimistic assumption of the ScheduALL brand name was confirmed.
ScheduALL has been the global leader for ERM software for the media and broadcast industries since 1989, with a customer satisfaction rate in 2011, averaging 93%. Not only does this level of satisfaction help to reserve the position of ‘industry global leader,’ but so do the numbers. Over 1,200 clients in 53 countries are using software that seamlessly touches and connects everything from staff scheduling to OU transmission.
The seemingly daunting task that I faced just two months ago—adjusting to the ERM software industry—has quickly shifted to a career that is exciting, inspiring and anything but routine. There is so much innovation in this software segment over the last few years: the shift to mobile platforms, the transition to file-based workflows with resources utilized across the globe, migration to cloud based systems, etc. ScheduALL is leading the industry down these roads and therefor the challenge for me continues — no longer from the learning curve of the industry, but because of the innovation that ScheduALL applies to its products. It’s not the industry progression that adds to my new challenges in this role; it’s the innovation that transpires in this very office in sunny South Florida.
