How do you solve a problem like live broadcast?

by Steve Zucker

ScheduALL - live broadcast

NBC scores huge ratings with the live broadcast of The Sound of Music

It’s been more than 50 years since the last live broadcast of a Rogers and Hammerstein show. In a historic broadcast in 1957, CBS aired Cinderella (coincidentally starring Julie Andrews, who of course played Maria in the movie version of The Sound of Music). Thanks to 18.6 million viewers that tuned into the new complex production of The Sound of Music in December, it’s clear that this will be the first in what will surely be a new genre of TV broadcasts.

The technical requirements involved in this elaborate stage production were expansive and the live component added an even greater set of obstacles for producers:

  • 300 plus cast and crew
  • A 39,000 square foot studio
  • 1000 movie lights
  • 12 wired cameras
  • More than 1700 audio instruments and elements

ScheduALL - Broadway

Can you imagine trying to manage this many moving parts without a comprehensive resource management tool? Your most important resources are both limited and expensive. The equipment, facility and people listed above need to be efficiently allocated, managed, tracked and reported to ensure the right asset is in the right place at the right time.

The Sound of Music production was executed so precisely that it ended within one half-second of the scheduled three-hour run time.

It is essential that a good analytics reporting system is used during production so that NBC can look back and analyze how resources were utilized; detecting patterns and trends to make the next production as efficient as possible.

NBC has signed on the same producers for another Broadway musical during the holiday season of 2014 – Peter Pan will air on December 4, 2014.


A picture is worth a thousand words

November 12, 2013

With over 52,000 people in attendance, the major trends at IBC this year seemed to focus on what you can see – in other words, the eye candy. This may seem unsurprising; it is after all a television broadcast show. But compared to prior years where technologies like cloud technology and workflow dominated the airwaves, […]

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The Human in Resource Management

October 16, 2013

Personnel is the most important resource that an organization has. End of story. Well, perhaps not quite the end. Projects typically involve facilities and equipment as well as people. Media may be an industry that never sleeps—but people do. Are you managing them in the most productive way? The most efficient organizations adopt ERM (enterprise […]

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Under Old Management

October 16, 2013

October marks the anniversary of returning ScheduALL to its original leadership. After relieving Mr. Joel Ledlow, from Acarra, of his position as ScheduALL CEO, we have had a busy year with great emphasis on restoring staff culture and  product focus towards more direct client needs and sustainable growth.  It is extremely rewarding to see the resulting enthusiasm […]

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KEEP UP (graded)!

May 29, 2013

It’s common knowledge that upgrading improves software’s performance. A latest-version upgrade, particularly for operations management software, will enable you to operate faster, better and smarter than before. All of this may be true and well-known, but Skype recently released their findings from a new study which revealed that about 40 percent of respondents admitted they […]

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The Abstracted Nature of Resources in ScheduALL

December 21, 2012

By Guest Blogger, Peter Hissey, Systems Architect, ScheduALL I have often been asked why resources in ScheduALL sometimes don’t match the physical devices in the Network Management System. Or why ScheduALL does not auto-discover the devices. We have to go back to understanding a little about each system’s purpose and fit within the larger business […]

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Move Over Content, The Consumer is King

October 30, 2012

Consumers want the choice of viewing content tailored to them – exactly what, how often and delivered via multiple platforms. The growing requirements to deliver consumer specific content has increased exponentially while challenging economic conditions and shrinking budgets demand that more projects be executed more efficiently, timely and with fewer people. Technologies today must provide greater visibility […]

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Innovation Recognized at IBC2012

September 17, 2012

You might already know that Sky News Arabia (SNA) received an IBC2012 Innovation Award nod for the most innovative use of technology in content management. What you might not know is SNA chose ScheduALL’s workflow management software for their new facility taking interoperability to unprecedented levels. The Abu Dhabi location is one of the largest […]

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The Largest Digital Event in History

August 15, 2012

By Guest Blogger Denis Ducasse, Implementation Manager – EMEA Forget about Spiderman and Prometheus: this summer’s real Blockbuster – and what everybody’s talking about – has to be the London 2012 Olympics. NBC won the rights for the Olympics until 2020. Since Athens in 2004, they rely on ScheduALL to schedule all their feeds and […]

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It’s Arrived, Just in Time for the Olympics

July 20, 2012

ScheduALL’s vice president of product management, Joel Nirenberg was tapped to write an article for the “UK Summer of Sports” issue of Broadcast Engineering, on the topic of managing the complexities of multi-day sports events. The arrival of this article comes on the heels of the recent announcement that for the fifth straight Olympic Games, […]

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